Michael Porter’s Five Forces Analysis in Shipping Industry: Bangladesh Shipping Corporation Perspective

Author: Mohammed Mojahid Hossain Chowdhury, Khandeker Rasel Hasan, M Shahedul Islam
DOI: doi.org/10.70279/bmj-v1-i1-1094
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Despite having all sorts of competitive benefits of being only state-owned shipping company in the country, Bangladesh Shipping Corporation’s (BSC) overall position in the industry is not up to the mark. That’s why BSC is explored based on prominent Michael Porter’s five forces model. It is an exploratory research and the analysis is based secondary data. The study encompasses the attribution with the elements of the model and identifies the competitive areas of BSC in shipping industry. Some recommendations were proposed which entails if BSC is emphasizing on the good economic and political relation with its suppliers through government, efficient and effective ancillary services of shipping, appreciation of industrial shipping, proper application of new laws and sustainable as well as cost effective means of sea transportation, BSC’s position in shipping industry would be far more better than present’s.